The ALICE+ Mission
ALICE+ stands for Asset Limited, Income Constrained, Employed — individuals and families who work hard, often at multiple jobs, but still struggle to afford the basic cost of living. The “+” includes those living in poverty and those on the brink, one unexpected crisis away from instability.
In Randall and Potter Counties, 45% of households are ALICE+. That means nearly half of our neighbors — essential workers, caregivers, recent graduates, and even seniors — face impossible choices every day: Do I pay for groceries or cover the electric bill? Do I fill this prescription or put gas in my car to get to work?
These are not distant problems. They are local, urgent, and solvable — together.
At United Way of Amarillo & Canyon, we are committed to illuminating the realities ALICE+ households face and investing in solutions that move families from surviving to thriving. Through the Community Status Report, we’ve identified the five most critical barriers to success:
- Health
- Education
- Financial Stability
- Basic Needs
- Youth Development
Our strategies and funding decisions are centered around removing those barriers for ALICE+ families — ensuring access to affordable healthcare, high-quality childcare, stable housing, and pathways to better employment.
This isn’t charity — it’s a strategy. A united community means all of us helping all of us.
How You Can Help
- Learn: Read our 2024 Community Status Report
- Give: Donate to support local programs addressing ALICE+ needs
- Advocate: Share their stories and the data that backs them
- Volunteer: Join us in building a stronger, more equitable community
ALICE+ lives here. And with your help, so can opportunity.
Did you know?
ALICE+ makes up the largest population in need in Randall and Potter Counties.
Get Involved
Join the Movement
Help review funding applications or support youth projects.
Become a Voice for Change →