The ALICE+ Mission
ALICE+ stands for Asset Limited, Income Constrained, Employed — individuals and families who work hard, often at multiple jobs, but still struggle to afford the basic cost of living. The “+” includes those living in poverty and those on the brink, one unexpected crisis away from instability.
In Randall and Potter Counties, 45% of households are ALICE+. That means nearly half of our neighbors — essential workers, caregivers, recent graduates, and even seniors — face impossible choices every day: Do I pay for groceries or cover the electric bill? Do I fill this prescription or put gas in my car to get to work?
These are not distant problems. They are local, urgent, and solvable — together.
At United Way of Amarillo & Canyon, we are committed to illuminating the realities ALICE+ households face and investing in solutions that move families from surviving to thriving. Through the Community Status Report, we’ve identified the five most critical barriers to success:
- Health
- Education
- Financial Stability
- Basic Needs
- Youth Development
Our strategies and funding decisions are centered around removing those barriers for ALICE+ families — ensuring access to affordable healthcare, high-quality childcare, stable housing, and pathways to better employment.
This isn’t charity — it’s a strategy. A united community means all of us helping all of us.
How You Can Help
- Learn: Read our 2024 Community Status Report
- Give: Donate to support local programs addressing ALICE+ needs
- Advocate: Share their stories and the data that backs them
- Volunteer: Join us in building a stronger, more equitable community
ALICE+ lives here. And with your help, so can opportunity.
Did you know?
ALICE+ makes up the largest population in need in Randall and Potter Counties.
Get Involved
Join the Movement
Help review funding applications or support youth projects.
Become a Voice for Change →
How United Way of Amarillo & Canyon Addresses ALICE+ Needs
|
Focus Area |
How United Way Helps |
|---|---|
|
Health |
Invests in programs that improve access to affordable healthcare and services for working households in Randall and Potter Counties. |
|
Education |
Funds high-quality childcare and education programs that support long-term family stability and workforce development. |
|
Financial Stability |
Supports initiatives that create pathways to better employment and help households build economic resilience. |
|
Basic Needs |
Addresses essential needs including housing, food, utilities, and transportation for families on the financial edge. |
|
Youth Development |
Invests in programs that support the growth of children and young people, helping break cycles of instability. |
Frequently Asked Questions
ALICE+ stands for Asset Limited, Income Constrained, Employed, individuals and families who work hard, often at multiple jobs, but still struggle to afford the basic cost of living. The "+" includes those living in poverty and those on the brink, one unexpected crisis away from instability. At United Way of Amarillo & Canyon, we are committed to illuminating the realities ALICE+ households face and investing in solutions that move families from surviving to thriving.
45% of households in Randall and Potter Counties are ALICE+. That means nearly half of our neighbors, essential workers, caregivers, recent graduates, and even seniors, face impossible choices every day.
Through the Community Status Report, United Way of Amarillo & Canyon identified five critical barriers, Health, Education, Financial Stability, Basic Needs, and Youth Development. Funding decisions are centered around removing those barriers for ALICE+ families.
United Way of Amarillo & Canyon invests in solutions that move families from surviving to thriving. Strategies and funding decisions are centered around removing barriers, ensuring access to affordable healthcare, high-quality childcare, stable housing, and pathways to better employment. This isn't charity, it's a strategy.
You can Learn by reading the 2024 Community Status Report, Give by donating to support local programs addressing ALICE+ needs, Advocate by sharing their stories and the data that backs them, and Volunteer by joining in building a stronger, more equitable community.